Stop Not Paying Original Content Creators on The Web, It’s Bad For Everyone

Introduction

Imagine you have recently got a new idea that you have worked on for a while. You have made it mature enough that at this point you feel comfortable sharing it with the outside world. What you would do? How would you share it? Will you feel going through the time-consuming process of peer review journal publication? If relevant, will you consider publishing your work in a blogpost or social media platforms?  Do you feel motivated/rewarded enough to do so?

Classical Publication

If this is a technical, scientific novel idea that you have worked on hard for a long time, probably your best option is submitting your manuscript to a relevant peer review scientific journal for publication. If relevant, you may also fill and submit a patent application for your work.  For these classical sharing methods, here are the Pros:

  • Strict Copy Right protection
  • Peer reviewed
  • Targeted audience

and Cons:

  • Limited visibility
  • Slow rewarding process
  • Low rewarding (if not rewardless)

Besides all the above listed cons, for technical materials which have a very small size group of target audience your best option might be still the classical ways including publishing in technical peer review journals.

Modern Tools

But what if your idea/work is targeting a broader group of audience? The best example for this might be the article you are reading right now. This is a work that (1) I have thought about for a while (which is not a moody random thought passing through my mind and coming out of my mouth right away), (2) it is not too technical, (3) it is broad in scope, (4) it has the potential to make an immediate impact towards creating value.

To share such a work I wouldn’t submit this to a peer review journal, because of all the cons and irrelevant pros (for this case) listed above. Instead, I would think of using a more efficient way among modern publishing tools on the web such as blogging platforms and social media to share content. For these modern sharing methods, here are some of the advantages:

  • Fast process
  • Broad visibility
  • Copy Right protection to some extent

and here is the big disadvantage:

  • Rewarding doesn’t exist or is foolishly low, if it does [please see below to see why]

which not only hurts the OCCs, but also blocks the potential for absorbing more resources by other parties including consumers, hosting platforms, and enterprise. The image below displays the mechanism of how rewarding the OCCs leads to more value for everybody.

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Web Marketplace for Original Content

Ecosystem and Inhabitants

Imagine the current ecosystem of original content marketplace on the public domain web. You may think of  at least four types of inhabitants in this ecosystem:

  1. Original Content Creators (OCC): who create original contents
  2. Content Customers: who consume the content including readers, watchers, and listeners.
  3. Hosting Platforms: which provide all the necessary skills and tools to share and communicate the contents
  4. Enterprise: which provides support to the Hosting Platforms for receiving advertisement services.

The Current Dynamics of The System

The animation below shows the overview of the current dynamics of transactions between these inhabitants in this ecosystem that I believe must change.

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OCCs: The Only Party Not Getting Fed Fair By System

You should be able to notice why the above displayed dynamics does not provide a good deal for all the parties in this ecosystem, especially if you look at the following pyramid diagram. All the sections of the pyramid have at least one input and one output transaction except the OCCs which have no income in this marketplace. This is insane, if you think about it.

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Inhabitant Contributions to The System

The following table summarizes the contribution of each party into the system and their take-out share. Although the OCCs might receive some credit during time eventually, this is far behind the true value they create by their work which is the driving force of the whole system i.e. the original content.

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How It Should Work

By rewarding the OCCs, we not only make the OCC party happier, but also the other parties. As it was visually displayed above (Fig. 1) rewarding the content creators causes more value for the whole system.

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Rewarding Original Content Ecosystem (ROCE)

Below animation visually summarizes the whole idea of how rewarding content creators empowers all: 1) content consumers (because, there will be more content and most probably better quality original contents), 2) Host Platform (because, there will be more visitors), and 3) Enterprise (because, their advertisements go farther to a larger audience which eventually causes more sell).

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Challenges and Solutions

In Progress…

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